When the Swedish fashion retailer, H&M and Erdem, the London fashion house that has a cult-like following all over the world, announced that they would be collaborating for their next line, the Erdem x H&M, it set off great excitement and anticipation in the fashion world. The announcement was followed by a short film that served as a teaser which served to further add to the excitement. The film which was entitled ‘The Secret Life of Flowers’ was directed by Baz Lurhmann and gave us a glimpse of what the designer collection would be, elegant and funky.
Some of the highlights of the collection include a classic Boucle Jacket whose bright prints make it the go-to for the festive season, the Modern Erdem dress which is just ideal for a hot summer day and the Fun Frilly Mini-Dress which as the name suggests is a funky dress that just oozes charm and is among the sexiest pieces. Other classic pieces include the Red Carpet Dupe, a long gorgeous gown for that occasion that will have all heads turning.
H&M x Erdem